About Us

Who We Are: Veterans and active SWAT.

Mission Statement: To serve those who serve our nation by providing premium, top quality loose leaf tea. We are dedicated to honoring the commitment and sacrifices of our active duty military, veterans, and first responders by ensuring the highest quality tea. Through our products, we aim to build a supportive community, promote well-being, and give back to the heroes who protect and serve us daily. Energizing our community, one cup at a time.

The Meaning Behind In The Black (ITB):

Colonel Jeff Cooper of the United States Marine Corps created a color code to help explain the different states of an individuals situational awareness. The four colors Cooper used were: white, yellow, orange, and red.

• White:
• This is your everyday moron that has their eyes glued to their phone and is completely oblivious to their surroundings.
• Yellow:
• Alert and aware of your surroundings, when you walk around in public you notice the people around you.
• Orange:
• You have identified a potential threat and you are ready to do whatever is necessary.
• Red:
• The decision has been made and it is a confirmed threat. Once the threat reveals its self, you act with violence.

Cooper did not have a condition Black, but that is where we put a spin on Coopers color code. We decided to embrace the negative term and make it positive.

• Black:
• When you haven’t prepared yourself for a violent encounter and you lack the proper physical and mental preparedness, the overwhelming physical and psychological stress leaves you incapable of a quick and effective response.